Cupping fans continue to pop up all over Hollywood. Gwyneth Paltrow , Victoria Beckham and now Denise Richards have all shown off their tell tale marks. Last month the U.K. paper The Daily Mail published photos of Denise in Malibu, wearing a strapless maxi dress and cupping marks on her back. She gave the camera a big smile and I’m sure that is because she felt so refreshed after undergoing the ancient Chinese Medicine technique.